A Glimpse Into My World Through Photography
Photography is more than just capturing images—it’s about preserving fleeting moments, emotions, and the beauty of connection. A quiet glance, the warmth of an embrace, the way light filters through the trees—these are the details that create timeless images, the ones that evoke emotion long after the moment has passed.
I’m Ivana, the photographer behind Simply Ajvi, and my journey with photography has been shaped by an appreciation for storytelling, art, and the quiet elegance of nature. I find endless inspiration in literature, particularly in the pages of Pride and Prejudice and other period novels, where landscapes become characters of their own—rolling hills, golden meadows, and tranquil gardens steeped in history and emotion. These settings, both real and imagined, influence my approach to photography, guiding me toward a style that is natural, warm, and deeply emotive.
My work is centered around family photography, couples photography, and portrait photography in Zagreb, and I strive to capture not just faces, but the connections, personalities, and unspoken stories behind them. Every session is designed to feel effortless and authentic, resulting in images that hold emotion and timeless beauty. Whether I’m photographing a couple in a quiet moment, a family sharing laughter, or a portrait that reflects true character, I aim to create photographs that feel honest and full of life.
Being based in Zagreb and the surrounding areas, I have the privilege of working in breathtaking locations—lush parks, golden fields, hidden corners of the city—each bringing its own atmosphere to the story I’m capturing. I love sessions that feel natural, where people can relax, be themselves, and simply enjoy the experience. When that happens, the most meaningful and beautiful photographs emerge—full of laughter, love, and quiet in-between moments that often become the most cherished.
Animals have always been a big part of my life, and I love when they become part of a photo session. Whether it’s a playful dog, a curious cat, or even a horse in the distance, they bring their own magic to the images. My own dog, Medena is a constant reminder of the joy and warmth animals bring to our lives. If you have a furry (or feathered) companion who is part of your family, I would love to include them in your session—after all, they are just as much a part of your story.
Beyond photography, I embrace the simple joys of slow living—cozy evenings with a cup of tea, the crackling warmth of a fireplace, the comforting scent of freshly baked sourdough bread. I love cozy home decor, knitted blankets, and quiet mornings filled with soft light and the aroma of coffee. My love for food photography is an extension of this appreciation for warmth and comfort. Just like portraits, food tells a story—a shared meal, a lovingly prepared dish, or a beautifully set table can hold just as much emotion as a photograph of people.
When I’m not behind the camera, you’ll find me enjoying long walks in nature, engaging in meaningful conversations, traveling, and discovering new flavors. My husband and I share a love for adventure, and together with Medena, we find joy in the little things—fresh air, open landscapes, and moments of quiet appreciation for the world around us.
This is just a glimpse into my world and what inspires my work. In the coming blog posts, I’ll share more about my approach, my favorite photography locations in Zagreb, and the little details that make the difference.
If my style resonates with you, I’d love to connect and create something beautiful together.
— Ivana
P.S. If you wish to read my blog post in Croatian, you can find it here.
